According to research, around 96% consumers find it difficult to buy products online. shoppable videos A desirable feature of e-commerce that makes purchasing decisions easier. On the selling side, 72% report that video increased customer conversion rates.
AiBUY, with its proprietary technology, hopes to take advantage of the interest from consumers and businesses in a new way to shop online. live commerce.
Shoppable videos have been used by retailers before. Although they are promising, their popularity has not spread beyond niche audiences. Marketers are experiencing some encouraging results depending on which platforms they use.
Shoppable videos with live commerce provide potential buyers with a mix of product videos that contain links to checkout options available on merchant websites. This approach adopts a live commerce goal based on a consumer-led, consumer-centric discovery of products.
AiBUY was founded in Texas in 2007. It wants to take this concept and apply it to its innovative commerce and marketing platform, which offers retailers and consumers a unique service. Video shopping tech provider serves B2B segment of retail market.
AiBUY CEO Randy Bapst says that the platform is built on 83 Patents in 35 Countries.
“Many companies have tried this in the past.” “We have worked on this for years to make it seamless and useable for everyone on a bigger scale, which has never been done before,” AiBUY Vice President Dalaney Thomson told the E-Commerce Times.
Move the Needle Potent
Live commerce innovation is what makes this platform tick. It comes into play during the checkout phase. Thompson says that AiBUY has developed a patented version of this technology.
AiBUY shopping opportunities bring customers closer to the sale. Bapst said that AiBUY’s solution is unlike any other available today.
“We allow retailers to monetize their content by placing products that are for sale inside the content. This allows them to execute the order and complete the checkout without leaving the content,” he said in an interview with the E-Commerce Times. “These are the main value points that the new platform brings to the equation.”
The element that makes in-content selling — and what Bapst predicts people will see a lot in the future — is how it is revolutionizing the way people engage. This eliminates the need for marketers to rely on impulse purchases or to have a video that tries to get viewers to click links to other sites. Sellers can create their own content.
He said: “That’s a bit more aggressive than product placement, and hoping and praying people will recognize and purchase the brand in the store.”
In-content marketing is more than just a way to influence your end-user. This is a significant response for retail, especially with the content creators and digital influencers in the market.
Customers will find it more convenient, and sellers can earn new revenue.
Bapst explained that consumers could now read a full online article or stream content that has integrated shoppable ads. Clicking on the images allows them to interact and complete the checkout process without having to leave the article or video.
AiBUY Hot Spots allows you to identify product references on any video.
“It’s more convenient.” It’s closer to conversion. He explained that the result was multiple conversions without losing traffic from multiple vendors.
The value of this is not only for the publishers, but also for content and video creators. After all, it’s a challenge to attract those viewers.
“So, if someone is actually engaged in your content here’s a way to open up a stream of revenue and monetize that content in a manner which was previously not possible,” he said.
True in-Content Shopping
AiBUY’s technology eliminates the need to redirect traffic from consumers in order to complete their purchase. Many companies claim to offer content-shoppable interaction, but they are not completely true. Amazon shoppers have to visit a checkout page if they want to add an item or several to their shopping carts.
Bapst stressed that AiBUY’s AI-driven Display Platform is different. It accomplishes what other firms are trying to achieve.
If, for example, someone is watching a video, and they like the shoes that the person on screen is wearing along with the jacket of another and perhaps even the plant, then the viewer can buy all these products without ever leaving the presentation. The user does not have to leave the page to complete the checkout. This eliminates the possibility of a viewer abandoning the site between the offer and conversion.
No Tech Lock-In
AiBUY technology allows vendors to use existing software and a wide range of options.
AiBUY might need a few extra weeks to build the features an individual user needs. It does not matter on which platform it is installed once the configuration has been completed. Features are dependent on what options vendors choose and the current software platform.
“We do not care about platforms.” It doesn’t matter what platform you have. It does not really matter. Delaney explained that the code is just a small piece of integration. There are so many ways that vendors can use in-content presentations to encourage people to take part.
Multi-Industry Appeal
Bapst said that AiBUY does not have a specific target market, and its users are not restricted to a particular industry. Vendors initially joined the platform mainly to sell wearable clothing, sports, and cosmetics.
“You can name it. Adopters are content creators, sellers of merchandise or both, who want to monetize a product. He said that this is the intended user.
Bapst stated that the company has been in contact with several potential users. Bapst said that the company is in active talks with various organizations, including NFL, ESPN Cosmetic companies and manufacturers. Users aren’t limited to certain industries or verticals.
Bapst suggested that the limitation of users is due to a lack of imagination. Thompson agreed with Bapst that the vast majority of potential may even fall within the realms of imagination. metaverse platform.
She added, “That’s what makes this concept interesting. With this kind of thinking process and the idea that this platform can be used in multiple mediums such the gaming or virtual world,”
Thompson wants to watch how it develops. She admitted that the company has not yet put those marks up on the line to set up this integration.
“But I think that the direction of things is going in the right direction,” she concluded.
Demos for integration can be found on the AiBUY website.
