The main goal of content marketing is to spread information, attract a potential buyer into the sales funnel, and gain trust from users. Trends in content creation 2024 is an opportunity to prepare in advance, bring new tools into the strategy for favorable collaboration, and use the trends to increase sales and the number of customers. Staying on top of trends increases the chances to correctly and effectively offer your own product requested among users to stay ahead of and analyze competitors.
7 Content Creation Trends in 2024
Here are 7 content creation trends you must be aware of in 2024.
One-bite content
We see a trend emphasizing fast content, which is neither time-consuming to create nor time-consuming to consume. Facebook users from PC spend 2.5 seconds per unit of content, from mobile – 1.7 seconds. The challenge for brands is to spark audience interest from the first seconds. Use text catch-eye elements, dynamic montage, and subtitles for easy comprehension.
Video remains the most popular content format. Forbes states that short videos are 2.5 times more engaging and can capture the attention of 66% of consumers. An additional vector of the one-bite content trend is raw content (content without processing). It is content made and published here and now. Such content has a higher level of trust and engagement.
UGC
User-generated content (UGC) is a branded content created by users. Research claims that 2.5 times more consumers trust user-generated content than brand-generated content. 84% of consumers are more likely to trust a brand’s marketing campaign if it contains user-generated content.
Consumers consider UGC 9.8 times more influential when making a purchase decision. In 2024, brands develop specific marketing strategies to leverage UGC effectively. This involves:
- Encouraging customers to share their experiences and opinions through branded hashtags, social media campaigns, or user-generated contests.
- Curating and showcasing user-generated content on brand websites, social media channels, and other marketing materials.
- Engaging with users by responding to comments, featuring user-generated content, and fostering a sense of community.
So, encourage customers to create content about your products through good packaging, personalized postcards, extra bonuses, influencer marketing, etc.
Multi-platform content
Due to a lot of competition in any field, there is a need to create additional touches with the audience. Here, multi-platform content helps.
In 2024, brands will create content for a wide array of digital platforms, including but not limited to:
- Social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, etc.
- Video-sharing platforms: YouTube, Vimeo, Twitch, etc.
- Audio platforms: Spotify, Apple Podcasts, SoundCloud, Audible, etc.
- Blogging platforms: WordPress, Medium, Tumblr, Blogger, etc.
- News websites, forums, community sites, and more.
Multi-platform content will be adapted and optimized for each platform’s unique format, audience demographics, and user behavior. This involves:
- Tailoring content length, tone, and style to suit the preferences of each platform’s audience.
- Optimizing visual elements such as images, videos, and thumbnails for different aspect ratios and resolutions.
- Customizing hashtags, keywords, and metadata to improve discoverability and SEO across platforms.
- Leveraging platform-specific features such as Stories, Reels, Live Streaming, etc., to maximize engagement.
So, scale digital strategies to multi-platform, develop an audience portrait for each social network, turn to a professional Essay Tigers writing service, and branch out your content strategy.
P2P
P2P (people to people) is the concept of “humanity” that permeates all spheres of our life: communication, service, and, of course, is directly reflected in content.
P2P content creation prioritizes authenticity and personalization over mass appeal. Brands will aim to establish genuine connections with their audience by sharing personal stories, experiences, and perspectives. This authenticity helps build trust and loyalty among followers, as they feel a deeper connection to the creator on a personal level.
38% of customers say they will be more loyal when the CEO is open, and 32% say it will inspire them to buy. Feeling connected to a brand, 57% are willing to increase their spending on that brand’s merchandise, and 76% will choose that brand over competitors.
In 2024, add people to your content as much as possible. We mean employees, customer testimonials, partner interviews, product/service usage videos, behind-the-scenes of the brand, and content from the owner/manager.
AI — hybrid content
Artificial intelligence is the revolution of the coming years, capable of optimizing content work as well. Conducting research, writing strategies, creating copywriting, and generating images: in 2024, content professionals will use artificial intelligence even more actively.
Examples of AI for creating hybrid content:
- Foleon – creating engaging and interactive content
- ChatGPT – texts, insights, strategic recommendations
- Deepl – translation
- Midjourney – image creation
- Clipdrop – deleting unnecessary stuff
- Flair – adding a new background for your product
Botco.ai research shows that 73% of marketing executives use artificial intelligence to create text, images, videos, or other content. The mix of content from humans and artificial intelligence is called hybrid content, and it’s what we’ll be working on in 2024.
Social listening
Social listening analyzes current social topics and discussions and creates brand content based on trends and key topics. When generating your brand content, analyze Google trends, user-generated content, and news.
Social listening allows brands to track the impact and effectiveness of their content campaigns in real-time. By monitoring engagement metrics such as likes, shares, comments, and mentions, brands can gauge audience response and sentiment toward their content. This data-driven approach enables brands to refine their content strategy, optimize content performance, and identify areas for improvement to maximize impact and ROI.
Keep in mind sensitivity – the emotional state of your audience. Tailor your content to it. The basis of the social listening approach is situational. We mean holidays, new series/songs, memes, and, unfortunately, tragic or acute social events that require changing the content to news, social, or charity.
FOMO
“FOMO” stands for “Fear of Missing Out”. In the context of content creation, it refers to leveraging this fear to engage audiences and drive interactions. Many brands use FOMO as a strategy to create compelling and time-sensitive content that entices audiences to take immediate action, such as viewing, sharing, or participating in an event or experience.
FOMO content involves promoting limited-time offers, discounts, or promotions that are available for a short duration. By highlighting the time-sensitive nature of the offer, brands incentivize audiences to take advantage of the deal before it expires. This creates a sense of urgency and encourages audiences to make a purchase or participate in the promotion before it’s too late.
FOMO content relies on visually appealing and emotionally resonant elements to capture audience’s attention and evoke a strong response. This includes striking visuals, compelling storytelling, or emotional triggers that tap into the audience’s desires, aspirations, or insecurities. By creating content that triggers an emotional response, brands can heighten the FOMO effect and motivate audiences to take action.
Brands also will use feedback loops and engagement metrics to reinforce the FOMO effect and drive further interactions with the content. This involves highlighting the number of views, likes, shares or comments the content has received to signal its popularity and desirability. Seeing others engage with the content creates a sense of social validation and prompts audiences to join in to avoid missing out on the conversation or experience.
Conclusion
As we look ahead, it’s clear that agility and adaptability will be key traits for success in content creation. By staying informed about emerging trends, experimenting with new formats and technologies, and fostering genuine connections with audiences, brands can position themselves at the forefront of innovation and continue to deliver compelling and impactful content in 2024 and beyond.
